Lead in Sports /// Lead in Life

Our Mission

Trey is a youth sports nonprofit on a mission: We empower athletes to be leaders, role models, and influential voices for their communities.

The Three Pillars of Trey’s Programming

Trey Academy
Our premier leadership development program is specially-designed for high-potential high school athletes. Trey teaches athletes how to make informed college decisions, build a well-rounded identity outside of sports, transfer sport-based leadership skills into post-sport life, and leverage their immense influence to create positive community change.

Using our proprietary Trey curriculum, Trey Athletes meet with their cohort twice a month to complete 90-minute interactive workshops facilitated by Trey staff and mentors. Through discussions dedicated to team-building, personal identity, time and personal brand management, mental and emotional health, college major and career exploration, mock interviews, and community responsibility, Trey Athletes build a toolkit for success — while also gaining the confidence and sense of responsibility to use their platform as athletes to positively impact their communities.

As validated by our post-program impact surveys, 97% of Trey Athletes have shown an increase in social-emotional learning, 87% of Trey Athletes have shown an increase in college & career exposure, and 100% of Trey Athletes have shown an increase in community & family engagement. In short, Trey programming results in high school athletes who have more knowledge, skills, and interest in succeeding through sport and lifting up their communities in the process.

Trey Mentors
Via our workshops and community events, Trey Athletes receive mentorship from former college and pro athletes, overseen by Trey staff. Our mentors have firsthand experience with the challenges and opportunities unique to elite competition, and they’ve successfully transitioned sport-specific skills into their post-sport careers and lives.

Selected through a competitive application process, Trey Mentors are representative role models thoroughly prepared to make a positive impact in the lives of Trey Athletes. And for every workshop or event, Trey Mentors receive prepared content to guide structured discussions with Trey Athletes.

Trey Mentors grow in countless ways through their work. Most importantly, Trey Mentors develop valuable leadership skills while serving as inspiring role models. Join Trey’s professional network of high-achieving former college athletes – the first of its kind!

Trey Report
We also work on behalf of athletes everywhere. By utilizing objective, fact-based data in conjunction with student surveys, esteemed research partners, and industry thought leaders, Trey creates systemic transparency to the benefit of all athletes, families, and communities.

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Our Story

A Letter from Trey Athletes’ Co-Founder & Co-CEO, Rebecca Feickert
I was born and raised in Goodrich, North Dakota, a tiny farming town of fewer than 100 people. Including me, there were two of us in my high school graduating class. And from early on, I was obsessed with basketball. Little did I know, the game would miraculously change my life…twice.

I leveraged a homemade highlight film into a full basketball scholarship at the University of Kansas. There, I earned a BS and MS in Accounting as a first generation college student. After graduation, I obtained my CPA license and gained six years of experience in New York, Switzerland, and Bolivia working in public accounting, private equity, and sport-for-development for EY, Partners Group, and A Ganar, respectively.

In 2014, I was shocked to realize that many of my athlete peers were struggling emotionally and financially in life after sport. Determined to help other athletes avoid the same fate, I packed up and moved to Boston to attend Harvard Business School. While earning my MBA, I was blessed with an ever-growing number of team members obsessed with understanding and solving the problem of competitive athletes failing to realize their potential. After over two years of research and solution-testing, our efforts culminated in the 2018 launch of Trey Athletes, a nonprofit leadership development and college preparation program for top high school athletes.

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Interested in becoming a Trey Athlete or Trey Mentor?
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